You Can't Always Trust Negative Reviews
Online reviews are less trustworthy than we think. There are a myriad of reasons why someone might leave a negative company review, and they are often unverified, subjective, old inaccurate, or written by people who are no longer with the company. Moreover the people who have had a bad experience are 2 to 3 times more likely to write about it than the ones who had a great experience.
And yet, a recent Indeed survey shows that 83 percent of job seekers are likely to base their decision on where to apply on company reviews, and 46 percent will weigh a company's reputation heavily before accepting a job offer. How can your company combat the messages that don’t accurately represent your brand?
Positivity Pays Off
We’ve long heard about the power of positive thinking and if you go deeper into the science behind the phrase, the evidence is startlingly clear. The benefits of having a positive mindset are vast and have been proven to include enhanced health, more opportunities, better relationships and greater financial success for both employees and organizations. In other words, a positive attitude in the workplace benefits everyone.
Unfortunately, it’s become all too easy to look at the glass half empty. Work may be stressful, frustrating or just plain boring. Remote employees might feel disconnected, outside influences may be affecting performance, or perhaps people have just lost sight of the bigger picture and need to reconnect with things they are grateful for and enjoy about their job.
Proko chooses to focus on the positive and only allows current employees to share the best things about their work. Sometimes we need to remind ourselves about the very things that attracted us in the first place or remember the 2-3 things (or people) that we're grateful for.