“Employee Engagement” has been a buzzing term in the world of business for at least two decades now. In a nutshell, employee engagement is the level of emotional connection or investment an employee feels towards an organization.
It is difficult to interpret unless quantified. Employee engagement surveys
play a crucial role in quantifying the term – Employee Engagement.
It is by the early 1990s, when the HR professionals started realizing the being “happy” or “satisfied” in the workplace is not enough to unlock the true potential of the employees. Understanding the attitude of employees became a bigger challenge.
Surveys became a way to read through employees’ hearts and minds to know how employees were feeling about the organization and how committed they are towards the execution of company goals. And from then, employee engagement surveys became an integral part of organizational culture.
Why are Employee Engagement Surveys Important?
These surveys ensure that employee engagement is the top priority of an organization. They are the best way to learn if employees are in an emotionally secure work environment or not.
Such surveys can help employers gauge through different concerns such as Employee Absenteeism, Employee Productivity, Employee Turnover, Employee Health, etc.
They can help in tracking the improvement within the organization and benchmark employee engagement within the industry.
These surveys make employees feel heard, looked after, and cared for, which can boost employee morale and improve employee satisfaction.
The only way to measure or quantify employee engagement efforts of an organization is by conducting surveys.
Surveys nurture the culture of continuous feedback.
Why Should You Conduct Employee Engagement Surveys Every Quarter?
1. Measure Engagement
Companies want to measure the engagement level of their employees along with the key drivers of engagement. This will allow them to assess whether the employees are engaged or disengaged. The common factors used to assess engagement are – recognition, advancement, pay & benefits, training
and development opportunities, job role, leadership, and work environment.
2. Encourage Feedback
Engagement surveys give employees a platform for open feedback. It is an opportunity to make two-way communication and involve employees in the development process by letting them speak directly. Being involved in the planning process boosts employee morale. Employees feel that they have a stake in the company and their opinions are valued.
3. Boost Employee Engagement
The information obtained through these surveys helps you assess how engaged your employees are. This data will directly help you identify strengths and opportunities for improving employee engagement in your organization. You can develop a company-wide engagement plan focusing on action areas based
on employee feedback.
4. Contributes to Direct Organizational Growth
Having information on how your company measures in areas like employee satisfaction, working environment, and leadership will give you tangible objectives for change. Assessing engagement will let you identify areas of best practice in the organization. For example, a specific department might rate you high on engagement and by analyzing data you can gain insights into how they are achieving it and implement best practices across the organization.
Over to You
So, these are the reasons why you should look into conducting employee engagement surveys more often. Engagement surveys will give you valuable and actionable data that can help you put a step forward in organizational success. You can sneak into specific results and compare them with industry-wide data to gain a deep level understanding of how your company is competing against similar organizations in terms of engagement.